The hero of the story Prashant Bharati (Priyanshu Chatterjee) is a media man from Mumbai who wants to expose corrupt politicians and the dark side of the media. He is a graduate from Lucknow University who won the post of president of the student union twice and his aim is to get to the top for which he becomes friendly with Kiran Talreja (Neha Dhupia), a beautiful hi-fy life styled model whom he met at the Lakme Fashion Show who also wants to reach the top by hook or by cook.

Kiran does not want to take any advice from her mother which will alter her life style. The hero realizes that Kiran is the right person to help him achieve his ambition, for that reason he encourages her and introduces her to his social circle and his superiors who are helping him.

The story exposes how both of them have abandoned all principles to achieve their ambitions and in this process they have become enemies to each other and want to kill each other.